all peoples are equal, but some have PR Directorates to make their war look prettier

A little from the story of PR success from The Jewish Community Online. Sounds to me like they didn't just decide to get up and go one day when the rocket attacks became overwhelming:

The international media were directed to a press centre set up by the Foreign Ministry in Sderot itself so that foreign reporters would spend as much time as possible in the main civilian area affected by Hamas rockets. When the IDF was represented on the international TV networks, it was by Major Avital Leibovich to project a feminine and softer image.

Ministers have been ordered by the Cabinet Secretary not to give interviews without authorisation so as not to repeat the PR disaster of a year ago, when Deputy Defence Minister Matan Vilnai threatened the Palestinians with a “holocaust”.

For the first time, sufficient numbers of spokespeople in a range of languages were appointed and briefed in advance. Mr Pazner gave close to 100 interviews in the first three days of the operation, in English, French, Spanish and Italian.

In his view, the toughest and most hostile questioning was “definitely by the Spanish interviewers, and also the French, especially the Canadian French”.

Israeli diplomats and spokespeople working with the British media have said that so far “most of the hostility has been in the print media, especially in The Guardian and The Independent. The electronic media, including also the BBC, have made more of an effort to seem even-handed.

“The coverage is definitely less hostile to Israel than what we saw during the Second Lebanon War two-and-a-half years ago.”

Both the Prime Minister’s Office and the Foreign Ministry ran monitoring services to view foreign media coverage and pass the results back to press officers to enable them to address the claims being put forward by reporters and Palestinian interviewees.

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Here is what you won't find in the mainstream media: photos from Gaza

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BBC does stuff to please us, deny accusations above
http://news.bbc.co.uk/2/hi/middle_east/7809371.stm